A campaign launched 25 years ago warned about excessive TV watching, an issue that has only intensified as content options have expanded. In 2000, Francine Lee led the Carman Committee on Media Awareness, encouraging residents to take a two-week break from screens and prioritize family and community activities.
Francine Lee and Mayor Murray Rinn sign a proclamation declaring Jan. 7–21, 2000, as TV Turnoff Campaign dates
“This is not about being anti-TV or bashing TV,” Lee said at the time. “TV Turnoff focuses not on the quality of programming, but on the excessive quantity of television people watch and the lost opportunities to read, talk, participate, think, create and do.”
Backed by local councils, the committee aimed to help people reconnect with their lives and friends by avoiding TV, computer games, movies and the internet. The campaign, already proven successful elsewhere, involved schools, libraries, churches and community groups. It was well received locally, featured on national media — including television — and inspired similar events in other communities.
“We are satisfied that we were able to have people evaluate their viewing habits,” Lee commented following the campaign’s end. “They had a chance to ponder and think about it, and in that we attained our goal.” Strong attendance at the awards night helped validate that success.
Held at the Carman Collegiate, the celebration featured guests Fred Penner, Loreena McKennitt and Justice Minister Gord MacIntosh, with more than 100 donated prizes handed out to participants. Lee wrapped up the speeches with a message that resonated. “Through heightened awareness, we have created a part of living history that will benefit our community for years to come. Not only have people fine-tuned their daily routines, but they have also found ways to enrich their own lives and the lives of those around them. It was a fun project.”
Today, Lee welcomes the idea of a return to the campaign in her community. “My idea was a one-time event, as the time commitment was significant. However, I think another TV Turnoff would be a positive, family-focused and informative experience that offers many health benefits.” Anyone interested?
Studies have shown that watching TV for five or more hours a day increases the risk of brain-related diseases such as dementia, stroke and Parkinson’s. Screen time, some experts say, is like eating sugar — but for your brain.
