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Friesens supports Altona Angels Minor Softball

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Friesens Corporation in Altona  is supporting the local youth softball program in a big way.

Representatives from the commercial printer recently presented Altona Angels Minor Softball with a $10,000 donation towards their Dollars for Diamonds fundraising campaign.

A Friesens employee is actually a volunteer with that campaign, and says getting the chance to give back in this way in very meaningful to him.

“Volunteering is not just about giving time—it’s about being that drive for change that I want for my daughters and their friends,” says Brett Falk, U.S. sales manager at Friesens and the Dollars for Diamonds fundraising coordinator. “By investing in them, I hope to create a ripple effect of support, growth, and opportunity in the future.”

The Altona Angels program serves over 115 girls ranging in age from five to 19. Their goal is to provide youth with up-to-date equipment, safe diamonds, and top-quality facilities, says league president Rachel Wahl.

“Our organization is dedicated to providing a safe, inclusive, and empowering environment for young athletes to develop their skills, build lasting friendships, and learn valuable life lessons through the game of softball.” 

It’s a project Friesens Corp. can get behind, the company said in announcing the donation.

“The values and goals of this organization align very closely with the way Friesens Corporation interact with their employee-owners and with the community as a whole, which is why it has become an important project to support and maintain.” 

Ashleigh Viveiros
Editor, Winkler Morden Voice and Altona Rhineland Voice. Ashleigh has been covering the goings-on in the Pembina Valley since 2000, starting as cub reporter on the high school news beat for the former Winkler Times and working her way up to the editor’s chair at the Winkler Morden Voice (2010) and Altona Rhineland Voice (2022). Ashleigh has a passion for community journalism, sharing the stories that really matter to people and helping to shine a spotlight on some of the amazing individuals, organizations, programs, and events that together create the wonderful mosaic that is this community. Under her leadership, the Voice has received numerous awards from the Manitoba Community Newspapers Association, including Best All-Around Newspaper, Best in Class, and Best Layout and Design. Ashleigh herself has been honoured with multiple writing awards in various categories—tourism, arts and culture, education, history, health, and news, among others—and received a second-place nod for the Reporter of the Year Award in 2022. She has also received top-three finishes multiple times in the Better Communities Story of the Year category, which recognizes the best article with a focus on outstanding local leadership and citizenship, volunteerism, and/or non-profit efforts deemed innovative or of overall benefit to community living.  It’s these stories that Ashleigh most loves to pursue, as they truly depict the heart and soul of the community. In her spare time, Ashleigh has been involved as a volunteer with United Way Pembina Valley, Big Brothers Big Sisters of the Pembina Valley, and the Canadian Fossil Discovery Centre.

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