Greenvalley Equipment and Enns Brothers have announced plans to combine forces.
The two John Deere dealerships will merge to create what they say will be an even stronger dealership network serving the province.
Company representatives say the merger brings together two trusted organizations with deep agricultural roots, shared values and a long history of supporting farmers across Manitoba. They suggest the new partnership will create a stronger, more resilient company focused on enhancing customer service, strengthening employee opportunities and investing in the future of agriculture.
“This represents an exciting step forward for both our customers and our employees,” said Curwin Friesen, president of Greenvalley Equipment. “By combining resources, expertise and technology, we’ll be able to serve farmers with an even broader range of solutions and faster access to the parts and service they depend on.”
“Our companies share the same commitment to customers, employees and communities,” added Ray Bouchard, CEO of Enns Brothers. “Together, we’ll have the scale and financial strength to continue investing in innovation and meeting the evolving needs of our industry for years to come.”
Greenvalley Equipment began in 1989 when Ernie and Glen Kehler purchased the John Deere dealership in Morden. Today, the company operates locations in Altona, Killarney, Morden and Treherne.
Enns Brothers traces its roots to 1953, when Jake and Harry Enns entered the farm equipment business as an Allis-Chalmers and New Holland dealer in Sanford. Three years later, they became a John Deere dealer, eventually relocating the business to the corner of Highway 3 and the Perimeter at Oak Bluff. Enns Brothers currently operates nine locations across Manitoba.
“There’s always been synergy between Greenvalley and Enns. We’re neighbours in the province … we’ve had a strong relationship,” said Friesen. “It made sense for us to talk about joining forces to better serve the province.”
Friesen stressed the importance of balancing growth with maintaining local connections.
“In the John Deere world, size and scale matter. The challenge in the agriculture world for dealers like us is having the right piece of equipment on the yard. The greater we can work together with Enns, the better we can meet those needs,” he said.
“Scale allows us to meet the needs of growers when it comes to equipment. We also face that same challenge on the parts side. Now we’ll be tapping into 13 branches, all with inventory. That scale allows us to provide more offerings faster to customers, and that’s also true when it comes to service technicians.”
The merger is expected to be completed by April.
