Greenvalley Equipment and Enns Brothers recently announced plans to combine forces.
The two John Deere dealerships will merge to create what they say will be an even stronger John Deere dealership network to serve the province.
Company representatives touted this merger as bringing together two trusted organizations with deep agricultural roots, shared values, and a long history of supporting farmers across Manitoba. They suggest the new partnership will create a stronger, more resilient company, focused on enhancing customer service, strengthening employee opportunitie,s and investing in the future of agriculture.
“This represents an exciting step forward for both our customers and our employees,” said Curwin Friesen, president of Greenvalley Equipment. “By combining resources, expertise and technology, we’ll be able to serve farmers with an even broader range of solutions and faster access to the parts and service they depend on.”
“Our companies share the same commitment to customers, employees, and communities,” added Ray Bouchard, CEO of Enns Brothers. “Together, we’ll have the scale and financial strength to continue investing in innovation and meeting the evolving needs of our industry for years to come.”
GVE began in 1989 when Ernie and Glen Kehler bought the John Deere dealership in Morden. Today the company operates locations in Altona, Killarney, Morden, and Treherne.
Enns Brothers, meanwhile, had its start when Jake and Harry Enns entered the farm equipment business in 1953 as an Allis-Chalmers and New Holland dealer in Sanford. Three years later, they became a John Deere dealer, eventually moving the business to the corner of Hwy. 3 and the Perimeter at Oak Bluff. Enns Brothers currently operates nine locations across Manitoba.
“There’s always been synergies between Greenvalley and Enns. We’re neighbours in the province … we’ve had a strong relationship,” said Friesen. “It made sense for us to talk about joining forces to better serve the province.”
Friesen stressed that “we’re balancing this idea of getting bigger with also not losing local connections.
“In the John Deere world, size and scale matter,” he said. “The challenge in the agriculture world for dealers like us is having the right piece of equipment on the yard …the greater we can work together with Enns, we can fit more of those needs.
“Scale allows us to meet the needs of growers for what their equipment needs are … and we also have that same challenge on the parts side,” he added. “Now we will be tapping into 13 branches that all have inventory.
“That scale allows us to provide more offerings faster to customers; that’s even true with service techs.”
The merger is expected to be completed by April.
