Motorcyclists in Manitoba now have a new way to show their support in the fight against prostate cancer.
Manitoba Public Insurance has unveiled a new Ride For Dad specialty licence plate, with proceeds directed to the Manitoba Prostate Cancer Support Group. The announcement was made Saturday during the annual Ride For Dad kickoff event in Winnipeg.
“Working with groups like Ride For Dad, and the many others we’ve partnered with over the years, to create specialty licence plates helps generate critical funding for charities in the province,” said Satvir Jatana, president and CEO of MPI. “We are proud to support communities across Manitoba and groups like Ride For Dad and MPCSG, who are making a direct impact on the lives of people impacted by prostate cancer.”
The plate — the 15th design available under MPI’s Specialty Plate Program — will cost $70, with $30 from each sale going to MPCSG. The organization offers education, awareness and support to Manitobans affected by prostate cancer.
Justice Minister Matt Wiebe, who is also responsible for MPI, praised the partnership.
“Prostate cancer affects thousands of Manitobans, and our government is pleased to partner with MPI and unveil the Ride For Dad specialty licence plate in support of this very important cause,” said Wiebe. “These plates are one way Manitobans can show solidarity in the fight against cancer and support life-saving research and education right here in our province.”
Since its inception, the Specialty Plate Program has raised more than $5.5 million for local causes.
Ride For Dad co-chair Moe Sabourin said the plate is already generating excitement in the motorcycle community.
“The announcement of an official Manitoba Motorcycle Ride For Dad licence plate has the motorcycle community buzzing and will support prostate cancer awareness and education throughout the province,” Sabourin said.
