Morden’s Imagination Library launches Monday

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It’s official: Morden’s Imagination Library is a go.

A committee made up of reps from the Morden Family Resource Centre (MFRC), Western School Division, and South Central Regional Library has raised the funds it needs to launch the early childhood literacy program next week.

Some of the free books children enrolled in Morden’s new Imagination Library program will receive. Registration opens Monday at 10 a.m. Scan the QR code above to find the website
Supplied Photos
Some of the free books children enrolled in Morden’s new Imagination Library program will receive. Registration opens Monday at 10 a.m. Scan the QR code above to find the website

“We are opening for registrations on Monday, April 13 at 10 a.m.,” shared MFRC executive director Jen Froese. “We’re initially going to open it up to 100 kids, one per family to start, and then hopefully through the next few months we’ll raise more funds to be able to accept more kids per family.”

The Imagination Library is an international program founded by country music superstar Dolly Parton. Local chapters mail out free books to registered kids every month from the time they’re born until they turn five, helping families build up their home libraries and fostering in kids a lifelong love of reading.

The money they’ve raised so far will cover sending books to the first 100 kids for the next two years, but organizers are certainly hoping to grow the program far beyond that.

“We raised what we need to launch it, but we still need more to keep it going through the years and accept more kids,” Froese said. “It’s a start, but we definitely have a few hundred more children that would be eligible.”

Much of this first $10,000 came from a handful of generous community donors, so Froese is hoping to get the word out about this program to as many more potential supporters as possible.

“We are really encouraging smaller businesses, larger businesses to get on board, maybe with a payroll deduction program, if this is something that they’re passionate about and that their employees are passionate about, because every dollar counts.”

It costs just $45 to cover books and mail costs for one child for one year, Froese noted.

“It’s not a huge investment,” she said. “So if there are any business that want to jump on board and support it, we’d love to hear from them.”

Donations can also be made online at imaginationlibrary.com/ca/affiliate/MBMORDEN, which is the same website to go Monday morning to register your child for the program. 

They will be accepting children born in July 2021 or later who live in the Western School Division catchment area.

Ashleigh Viveiros
Ashleigh Viveiros
Editor, Winkler Morden Voice and Altona Rhineland Voice. Ashleigh has been covering the goings-on in the Pembina Valley since 2000, starting as cub reporter on the high school news beat for the former Winkler Times and working her way up to the editor’s chair at the Winkler Morden Voice (2010) and Altona Rhineland Voice (2022). Ashleigh has a passion for community journalism, sharing the stories that really matter to people and helping to shine a spotlight on some of the amazing individuals, organizations, programs, and events that together create the wonderful mosaic that is this community. Under her leadership, the Voice has received numerous awards from the Manitoba Community Newspapers Association, including Best All-Around Newspaper, Best in Class, and Best Layout and Design. Ashleigh herself has been honoured with multiple writing awards in various categories—tourism, arts and culture, education, history, health, and news, among others—and received a second-place nod for the Reporter of the Year Award in 2022. She has also received top-three finishes multiple times in the Better Communities Story of the Year category, which recognizes the best article with a focus on outstanding local leadership and citizenship, volunteerism, and/or non-profit efforts deemed innovative or of overall benefit to community living.  It’s these stories that Ashleigh most loves to pursue, as they truly depict the heart and soul of the community. In her spare time, Ashleigh has been involved as a volunteer with United Way Pembina Valley, Big Brothers Big Sisters of the Pembina Valley, and the Canadian Fossil Discovery Centre.

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