Pure Joy Naturals kicked off a new era in its operations last week.
The natural wellness products manufacturer formerly based out of Schanzenfeld cut the ribbon on its new production plant in Morden’s industrial incubator mall Jan. 7.
It was a move they couldn’t pass up, as it gives them double the space of their old location, shares Coral Fehr, who owns the company alongside her husband Rob.
“You cannot plan this. We’ve been blessed, beyond blessed,” she said, noting they’ve grown by leaps and bounds of late, with their products showing up on store shelves across Canada and internationally. “We wanted to be really proactive and be ready for this growth, but we couldn’t do it without a facility, the right facility. We needed the sales to have a bigger building and we needed a bigger building to have the sales.”
In hunting for a new home for their growing business, Fehr stumbled across an opening in the Cochlan Dr. incubator mall.
“It just happened to be two days before their meeting to decide who would get it,” she recalled, noting she whipped up her application and had it in by the next day. Upon seeing the space, they knew it would be a perfect fit, and were thrilled when the selection committee agreed.
It’s meant a whirlwind move to Morden for the couple, who say they’ve been welcomed with open arms.
“Morden turned out to be a big hug,” Fehr said. “I can’t describe it any other way. Everyone’s been so encouraging, so welcoming.”
Looking to the year ahead, collaboration will be a key focus Pure Joy Naturals, Fehr shared, noting they have a continued commitment to manufacturing a range of Health Canada-licensed wellness products under their brand while also partnering with other companies, providing research and development to help them deliver the highest-quality products and services to their own customers.
The new facility takes all that to the next level, Fehr observed.
“The way we’ve always operated is when there’s a need, that becomes our agenda,” she said. “There’s a real need for natural wellness products that are efficient and that actually work.”
The ongoing success of the business allows the Fehrs and their staff of 10 or so employees the welcome opportunity to support projects close to their heart.
“We have what we call our Community of Kindness,” Fehr explained. “A portion of our sales goes towards that—we take it, we put it in the bank … and then as employees, as team members, we ask, ‘What’s on your heart? Have you come across people or different projects that are in need?’ And then we talk about it and if it’s something that we’re called to help, to support, we do it.
“We want to support those in our community that need support, because ultimately it’s the community that’s supporting us.”
You can learn more about Pure Joy Naturals online at purejoynaturals.ca.
