The Tim Hortons Smile Cookie campaign is set to return April 26 to May 2, with South Central Cancer Resource (SCCR) once again selected as the local charity partner at the Carman location.
The annual campaign, held at participating Tim Hortons restaurants across Canada, donates proceeds from every Smile Cookie sold to local charities and community groups.
This marks the fifth consecutive year SCCR has been chosen as the Carman recipient, a partnership that continues to grow.
SCCR board member Jack Pethybridge said the organization is grateful for the continued support and encouraged by the campaign’s steady growth.
“We are thrilled to be chosen for the Smile Cookie campaign for our fifth year,” he said. “Each year Tim’s contribution has increased, with more than $11,000 raised last year. We are hoping to continue to grow it this year.”
SCCR has set a goal of raising $15,000 during this year’s campaign.
Funds raised through the initiative play a critical role in supporting the organization’s services, particularly as demand continues to rise.
“With no government support, we rely on our fundraising,” Pethybridge said. “Last year’s funds were mainly used for our transportation program, and our transportation costs were nearly $200,000.”
He added that SCCR has already seen an increase in new clients in 2026 compared to last year, placing additional pressure on resources.
“We are pleased to be able to support clients through our several programs, but this means we need to continually work hard at our fundraising efforts,” he said.
SCCR provides support to individuals and families facing cancer across southern Manitoba, offering services that include financial assistance, transportation and wellness programming.
To help reach this year’s fundraising goal, the organization is also encouraging local businesses to get involved.
“We are looking this year to ask businesses for their support,” Pethybridge said, noting SCCR is offering free pickup and delivery for bulk cookie orders.
Orders can be placed directly at the Carman Tim Hortons, or arrangements for delivery can be made by contacting Pethybridge at 204-750-8140.
The Smile Cookie campaign has become a key annual fundraiser for many community organizations, with volunteers often helping decorate cookies and promote the initiative throughout the week.
Pethybridge said SCCR is optimistic the community will once again rally behind the cause.
“We look forward to a successful campaign,” he said.
Residents can support SCCR by purchasing Smile Cookies at the Carman Tim Hortons throughout the campaign week.
