Carman’s Julie Pritchard and her Floral Fixx design business were recently selected to participate in last week’s Fleurs de Villes floral show at The Leaf in Assiniboine Park in Winnipeg. Fleurs de Villes is the world-renowned floral show behind exhibitions across Canada, the United States, Australia and the United Kingdom.
Participating in the Fleurs de Villes was a prestigious invitation-only event, so getting selected for the show was a big thing.
“I recently received a communication from Fleurs de Villes informing me that I have been selected to participate in their upcoming event,” said Pritchard. “They mentioned that they choose designers based on their social media and website designs.”
Mexico is the country that Pritchard chose to interpret, and the festival she chose is Dia de los Muertos, or Day of the Dead, a deeply rooted Mexican celebration honouring deceased loved ones.
“Once you have made your selection, the next challenge is to create a design board featuring sketches of the dress along with the materials you intend to use,” said Pritchard. “This design board must be submitted for approval before proceeding further.”
Apart from the creative aspect, additional responsibilities are also involved in participating.
“One of them is developing a watering system to keep the flowers alive throughout the event, which can be time-consuming. Additionally, there is a commitment to refresh the display every two days to ensure its continued beauty and vibrancy for the entire 11-day duration. Overall, the participation process involves both the creative elements of designing and sketching and the practical aspects of maintaining the floral display.”
Pritchard notes that the reception to the Fleurs de Villes show from Jan. 11-21 has been overwhelmingly positive.
“I’m thrilled by the response from the attendees, as it’s been such a joy to see people excited and eager to view the displays. Every time I refresh my designs, there are always people in attendance who approach me, wanting to discuss the flowers, my creative process, and the specific designs I’ve chosen. It truly has been a wonderful and fulfilling experience for me.”
“I’m grateful that my design choices have captured the attention and sparked conversations among the attendees. It’s amazing to see the genuine interest and enthusiasm they have for the flowers and the thought that went into the overall design. The opportunity to engage with them and share my insights has been incredibly rewarding.”
Pritchard is also incredibly grateful for the support and contributions of her team at Floral Fixx that have made this event possible for her.
“Their talent and expertise played a fundamental role in the success of the show. Without their collaboration, this project wouldn’t have been as extraordinary as it turned out to be.”
Floral Fixx is located at 1585 Kenaston Blvd. in Winnipeg.
Julie Pritchard grew up with a passion of blooms, beginning at a young age growing flowers on the family farm. Now she is the owner of Floral Fixx Design Studio, a high end luxury boutique specializing in all thing flowers from weddings to workshops, and events to everyday. She and her staff pride themselves on always being a step above the rest by finding new local products and searching out unique blooms.
