In a much-anticipated annual tradition, Friesens is once again partnering with the Canadian Children’s Book Centre (CCBC) for the TD Grade One Book Giveaway.
For 24 years, Friesens has brought joy to young readers across Canada, printing and distributing approximately 500,000 to 600,000 books each year—over 12 million books since the program began in 2000.
This year’s lucky recipients will be delighted by Violet Shrink by Christine Baldacchino, illustrated by Carmen Mok and published by Groundwood Books. For French-speaking children and those in French immersion programs, the book is also available as Violette Cent-Soucis, translated by Mireille Messier.
Violet Shrink tells the story of a young girl who grapples with social anxiety at parties and family gatherings, finding solace in her imagination and support from her father.
“Violet Shrink doesn’t like parties. Or bashes, or gatherings,” the book reads. “Lots of people and lots of noise make Violet’s tummy ache and her hands sweat.”
Through this heartfelt narrative, children can learn about understanding and acceptance.
CCBC executive director Stephanie Wells highlighted the program’s inclusivity: “One of the tangible benefits of the program is that all children are included, with some receiving their very own book for the first time. This year, we are also including tips on reading aloud and sharing stories for parents and caregivers.”
“Friesens is thrilled to back this initiative,” says marketing manager Pamela Hiebert. “The greatest gift we can give our children is the ability to read and form a love for the written word, helping them to increase their knowledge and understanding of the world around them.”
She adds, “Children who know how to read have access to books where there is a limitless amount of knowledge they can gain, opening doors and opportunities they wouldn’t have otherwise. So it’s exciting to partner with the Canadian Children’s Book Centre to make sure kids get at least one book.”
While the Canadian Children’s Book Centre donates the books, Friesens covers the freight and logistics, ensuring the books reach the young readers.
