Team Kerri Einarson continues its partnership with the Manitoba Metis Federation (MMF) by using specially designed curling brooms.
Last year, Kerri Einarson and her team decided to do something special in honour of her Metis background. Thinking it would be cool to have a Metis artist design their brooms, the curling team reached out to MMF, and they soon received a design of a sleek black curling broom with the outline of flowers showcasing the vibrant and decorative culture of the Metis. The flowers, the MMF logo, and the words “Red River Metis” adorn the bottom pad of the broom, and the MMF logo and “Team Einarson” sit on the top of the handle.
The brooms double as an awareness piece and a fundraiser for the MMF youth program, which delivers child and family services, justice, housing, youth, education, human resources, economic development, and natural resources. Not only does the team use these brooms, but they’re available for the public to purchase, with proceeds going back to the MMF Youth Sports Programming to provide Metis youth with the opportunity to participate in sports and recreation programs across the province.
As Hardline Curling sponsors Team Kerri Einarson, the brooms are available for purchase through the supply company. It retails for $199 and can be purchased at hardlinecurling.com/en/mmf-team-einarson-brooms.
“It’s just amazing to see youth in sports and seeing them grow and create friendships,” said Einarson. “I was into sports since I was a little girl, and I just want to pass that along to my children and other children.”
Team Kerri Einarson has continued the partnership for 2024, dawning the same brooms in the upcoming curling season. They’ve also added the floral design to their team uniforms, honouring Einarson’s Metis roots in more ways than one.
Einarson doesn’t know how many brooms have been sold, but she guesses more than 4,000.
“It’s pretty amazing to see that it’s doing well,” she said. “It’s an absolutely amazing cause. And I think if we can promote it in any way possible to make our sport more known, the better.”
Team Kerri Einarson uses brooms at all curling games, and the entire design is shown on national television and across the country all season long. The team won the Curling Canada championships in 2020, 2021, 2022, and 2023, which are live on TSN yearly.
