King’s Deli Market & Eatery cut the ribbon on its second location Saturday afternoon.
Opening up shop down the highway from its original location in Winkler has been a dream fulfilled, shared owner Colton Schiller.
“It’s something we’ve been thinking about for a long time,” he said. “The timing was right, the options were right, we found a good spot, and the opportunity was there.”
The new building is located at 201 Loren Dr. at the eastern entrance to the city. It features a cozy indoor dining space and a second-storey balcony so customers can enjoy dining al fresco.
The feedback has been amazing since they opened the doors late last year, Schiller shared.
“We are so excited to be in Morden. They are such a welcoming community. Everybody that comes in, a lot of what we’re getting is, ‘We’re so glad you’re finally here and we’re going to come back and we’re going to bring our friends.’ Morden, you guys are awesome.”
While good food and a welcoming atmosphere are always on the menu at King’s Deli, Schiller noted they’re always striving to offer more.
“Our goal is twofold: it’s to level up the Pembina Valley and to bring community,” he said. “So awhatever we can do to fill that role is what we’re going to do, whether that is private events, whether that’s public events. Even for our grand opening here, we’re partnering with Big Brothers Big Sisters.”
Proceeds from the sale of every cinnamon bun sold Saturday went to support the regional youth mentoring agency.
“And the goal is to make sure that the Pembina Valley is a destination,” Schiller continued “It’s not just a place where you live and then you go and spend your money in Winnipeg. What you can get in Winnipeg, you can get in the Pembina Valley, and we want to be a part of that in any way we can.
“Let’s build town squares where we can meet each other not just online, but in person over food where the most people have the most connection.”
Bringing greetings at the ribbon cutting on behalf of the City of Morden was Coun. Tracey Krause.
“Something truly special about King’s Deli is its focus on community,” she observed. “The sense of belonging is what we’re all about here in Morden. Community is fostered by sharing spaces with people who come together. In Morden, our public spaces play a big role in that, but so do our local businesses. So we’re very excited to have King’s Deli here in Morden, not just for the delicious sandwiches and soups and the drinks … but also for the friendly smiles, neighbourly chats, and the tables that they are providing for us to gather around.”
The grand opening festivities also included free food and drinks, a bouncy castle for the kids, live music, and a sandwich-making contest so customers could get a taste of what it’s like working behind the counter.
